When it comes to real estate, location is critical. Understanding local markets and being able to convey timely information about them can make the difference between the boon or bust of real estate investments. GeoPhy leverages and enhances today's unprecedented amount of demographic, socio-economic and hyperlocal data (like schools, stores and access to public transportation) to identify growth opportunities that keep our clients ahead of the curve in today's competitive real estate market.
GeoPhy is an instrumental partner in the global data strategy for our real estate portfolio.
From rent levels and rental growth to specific metrics such as data on freight flows (for logistics), tourist density (for hotels) or tech company/start-up growth (for offices), we combine various proprietary datasets to create indices for properties and locations
We use the GeoPhy data extensively to support our site selection and analysis frameworks.
Using detailed networks for roads, transit and walking, we determine the actual reach in travel minutes from any location on earth. This allows us to compare and benchmark a location from hyperlocal (what bars and restaurants are within 5 minutes of my location) to high level macro (how many people live within 8 hours driving).
We make extensive use of the GeoPhy Reach technology to help us identify great locations for acquisitions and new development.
We track the portfolio composition of every major listed property company in the world. By combining that dataset of over 600 companies with our unique enrichment layers, we can create portfolio benchmarking on metrics such as sustainability, portfolio quality and portfolio risk.
Our partnership with GeoPhy offers a wealth of new data for our information products.