GeoPhy is a technology company in the real estate space. We provide property valuations engineered for the modern world, giving property lenders and investors fast, consistent and reliable access to information. Our technology allows our customers to understand value and its drivers by using both traditional and unconventional sources, using machine learning to create the most accurate valuations in the market.
GeoPhy’s multidisciplinary teams consist of data scientists, engineers, statisticians and economists, using data science and supervised machine learning to optimize the unprecedented volume and variety of data now available in the real estate sector.
GeoPhy seeks a thoughtful Product Marketeer to join our fast-growing team to help strategically position new automated property valuation products and feature launches within the Dutch and broader European market. The role sits at the intersection of marketing, product, data analytics, and business development. The ideal candidate will have demonstrated experience crafting messaging to improve effectiveness of marketing and sales efforts.
This is an exciting opportunity to join a rapidly growing, customer-focused tech company to help shape our product marketing function in the Netherlands. In this role, you will partner with product/tech, business development and marketing to help evangelize GeoPhy’s automated valuation products and new feature releases in the Dutch and broader European market. You will help ensure new products and features well researched and its benefits explained to current and potential clients.
What you'll be responsible for
- Work across several aspects of product marketing – from branding and positioning to targeted outreach and strategy, Go-to-Market strategy, campaigns, advocacy, events and communication.
- Create and execute innovative strategies and marketing plans that drive awareness and business leads that resonates with Dutch and other European target clients.
- Own development of marketing/sales collateral (website, datasheets, presentations, videos…) with the support of product management and corporate marketing.
- Partner with cross-functional stakeholders including product and business development.
- Drive and execute multi-channel go-to-market strategies and campaigns for new GeoPhy products and features available in the Netherlands and other European markets.
- Develop actionable, data-driven insights to inform product and marketing strategy.
What we're looking for
- Fluent Dutch communications skills, including professional writing.
- 5+ years of product marketing experience with at least 2 years of experience in market research, messaging, positioning, branding, creative development events and campaign execution.
- Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.
- Passion for working with technology products.
- Experience using collaboration, CRM, and marketing tools such as Slack, SalesForce, and Marketo a plus.
- Experience in B2B and financial sector (specifically real estate) highly desirable.
Bonus points for
- Understanding of the particulars around WOZ.
- Background in Real Estate.
What we give you
- You will have the opportunity to accelerate our rapidly growing organisation.
- We're a lean team, so your impact will be felt immediately.
- Personal learning budget.
- Agile working environment with flexible working hours and location.
- No annual leave allowance; take time off whenever you need.
- We embrace diversity and foster inclusion. This means we have a zero-tolerance policy towards discrimination.
- GeoPhy is a family and pet friendly company.
- Get involved in board games, books, and lego.